Retention Marketing

Retention marketing is the best way to turn one-time customers
into repeat buyers and loyal brand advocates.

Keep your customers engaged and excited about your brand by sending the right message at the right time.
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Why is customer retention important?

Various studies have shown that attracting new customers is 7 times more expensive than retaining current ones. Despite this, most marketers today still focus the majority of their efforts and dollars on acquiring new customers. Or, if a retention strategy is in place, it usually consists of sending the whole customer list generic campaigns with little insight into what actually motivated the original purchase or what will lead to the next one.

 

Focusing on customer retention is important because it amplifies the efforts of your marketing and sales teams. Retention marketing grows the lifetime value of individual customers, which leads to an overall increase in ROI on marketing and sales dollars. In other words, by retaining customers longer and boosting their overall value, you get more than your money’s worth.

How Retention Marketing works

Analyze

Aggregate and analyze all your customer data including behavioral, transactional, demographic and social.

Profile

Profile and predict customer behavior such as expected lifetime value, likelihood to purchase and risk of churn.

Personalize

Create personalized multi-channel campaigns with the right offer, timing and product that are engaging and relevant.

Lifecycle Marketing

Lifecycle marketing uses data analysis to profile and predict where customers are at critical points in their consumer lifecycle such as their level of engagement, spending habits and lifetime value. Targeted and timely campaigns are then sent such as Welcome Series, Win Back Campaigns, in order to encourage spending and advocacy.
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See Retention Science in action