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Bonobos: Customer Journey Breakdown and Marketing Review

December 19, 2017 |

Today, I’m going to take you on a customer’s journey, breaking down Bonobos’ email marketing. But first, some background information… Founded by Brian Spaly and Andy Dunn in 2007, Bonobos has one obsession: the perfect fitting pair of pants— not too tight, not too boxy. This obsession turned a little startup into a booming retail […] Read More

Black Friday + Cyber Monday: 2017 Recap

December 4, 2017 |

BLACK FRIDAY & CYBER MONDAY OVERVIEW   AI-driven personalization, mobile shopping, email and discounts are hot topics after Cyber Week 2017. The holiday shopping season so far (November 1 to 27) drove a total of $50 billion in online revenue, a 16.8%  increase. Adobe predicts this will be the first-ever holiday season to break $100 […] Read More

Black Friday & Cyber Monday (1)
Amazon AI

3 Ways Artificial Intelligence Is Helping Retailers As Amazon Looms

December 4, 2017 |

Nearly every executive team at top retail companies are discussing it: “How can we grow digital channels outside of Amazon?” Today Amazon accounts for 34% of all ecommerce sales… and by 2021 that number is expected to be at 50%. That’s right: half of all online sales will soon be credited to Amazon. We can […] Read More

Solving Cold Start Product Recommendations in e-Commerce

November 11, 2017 |

Recommendation algorithms have evolved in the last decade to provide a personalized experience to every shopper. In most cases, these algorithms rely on some behavioral (implicit) or transactional (explicit) inputs of the user. Pure collaborative filtering methods and matrix factorization methods are well known techniques to perform recommendations that have shown high returns. However, new […] Read More

Lauren Scott (3)

2017 Holiday Season: 4 Data-Backed Tips for Retail Marketers

October 11, 2017 |

In 2016, Cyber Monday was the biggest day in US ecommerce history. Consumers spent $3.45 billion. Black Friday was close behind at $3.34 billion with a year-over-year growth rate of 21.6%. Black Friday was the first day ever to generate over a billion dollars in sales from mobile devices: $1.2 billion to be exact.   […] Read More

23 Celebrity Brands: Effects of Starpower on a Startup

January 10, 2018 |

Kylie Cosmetics by Kylie Jenner has made a shocking $420 million in revenue just one and a half years from launch. But Kylie isn’t the only celebrity to make waves with their startup. Today we’re going to examine popular celebrity brands and the advantages celebrity entrepreneurs are using to succeed.     In a fragmented […] Read More

facebook ad targeting

A Guide to Ad Targeting with Artificial Intelligence

September 23, 2017 |

Facebook had been successfully running its ad platform for several years before launching Lookalike Audiences in 2013 to enhance its ad targeting. Since then, Facebook has grown their quarterly revenue from ads from $1.5B in the first half of 2013, to $9B+ in Q2 of 2017. Amazingly, the Facebook and Google duopoly currently own 60% of the revenue in […] Read More

GDPR Compliance at ReSci

February 3, 2018 |

GDPR Compliance at ReSci The General Data Protection Regulation (GDPR), which will be enforceable on May 25th, 2018, is a regulation from the European Parliament, the Council of the European Union and the European Commission that attempts to strengthen and unify data protection for all individuals within the European Union (EU). It also addresses the […] Read More