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Solving Cold Start Product Recommendations in e-Commerce

November 11, 2017 |

Recommendation algorithms have evolved in the last decade to provide a personalized experience to every shopper. In most cases, these algorithms rely on some behavioral (implicit) or transactional (explicit) inputs of the user. Pure collaborative filtering methods and matrix factorization methods are well known techniques to perform recommendations that have shown high returns. However, new […] Read More

2017 Holiday Season: 4 Data-Backed Tips for Retail Marketers

October 11, 2017 |

In 2016, Cyber Monday was the biggest day in US ecommerce history. Consumers spent $3.45 billion. Black Friday was close behind at $3.34 billion with a year-over-year growth rate of 21.6%. Black Friday was the first day ever to generate over a billion dollars in sales from mobile devices: $1.2 billion to be exact.   […] Read More

Lauren Scott (3)
facebook ad targeting

A Guide to Ad Targeting with Artificial Intelligence

September 23, 2017 |

Facebook had been successfully running its ad platform for several years before launching Lookalike Audiences in 2013 to enhance its ad targeting. Since then, Facebook has grown their quarterly revenue from ads from $1.5B in the first half of 2013, to $9B+ in Q2 of 2017. Amazingly, the Facebook and Google duopoly currently own 60% of the revenue in […] Read More

A Fireside Chat on LA’s Tech Scene, Entrepreneurship, and More

September 12, 2017 |

  Techstars Executive Director Cody Simms & ReSci CEO Jerry Jao sit down to chat on a broad range of topics: Founder’s depression Top Qualities needed as a founder How to transition into an investor What an investor looks for in a startup The truth about the LA tech scene Q&A and more On Founder’s Depression… […] Read More

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Are You Sending Price Drop, New Arrivals, and Back in Stock Emails to The Wrong Customers?

August 29, 2017 |

Create revenue generating Price Drop, New Arrivals, or Items Back in Stock emails with our proprietary AI models that will easily find your customers who have a high affinity to an item. Keep in mind, this feature is not the same as our product recommendations! Instead of grouping items from a user, we figured out […] Read More

Female, Male, or Neutral? Filtering Based on Gender

August 18, 2017 |

Background In predictive recommendation systems, sometimes events will occur that appear counterintuitive. As a marketer, you may notice some male users in your customer list receiving recommendations for some women’s skin care products. Sometimes, this is simply because those male users were shopping for their mom, wife, girlfriend, daughter, etc, and their browsing history indicated this. […] Read More


Warby Parker: Customer Journey Breakdown and Marketing Review

August 8, 2017 |

WARBY PARKER MARKETING BREAKDOWN Today, we’re going to examine and study a pivotal piece of Warby Parker’s marketing: How they communicate and build relationships with customers visiting their website. I’ll take you step-by-step through a timeline of my own customer journey with Warby Parker, and include photos and comments throughout. But first, some background information… Warby […] Read More

Join Our CTO at Big Data Day LA on Aug 5 at USC

July 20, 2017 |

WHEN: Saturday, August 5th, 2017 WHERE: University Of Southern California COST: FREE Big Data Day LA features the most vibrant gathering of data and technology enthusiasts in Los Angeles. This free event is the largest Big Data Conference in Southern California. ReSci is proud to have our very own Co-Founder and CTO, Andrew Waage, as […] Read More

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