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Being Data-Driven: 3X Boost in Sales with Incentive Emails

February 14, 2017 |

E-commerce businesses send a variety of incentive emails (e.g. 10% discount, free shipping, etc.) to attract users to purchase items. Incentive emails can boost sales in the short term but it may lead to undesirable consequences in terms of margins. For example, it would be unwise to train users to expect only incentives which would […] Read More

Improve Your A/B Testing For Email in 2017… Don’t Get Left Behind!

February 23, 2017 |

If you’re looking to level up your A/B Testing, you’re in the right place! You may be seeking to become a world-class email marketer and don’t know where you are comparatively. Or maybe your desire is to go from semi-effective to consistently executing campaigns that move the needle. This post will help identify where you […] Read More

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Scaling Recommendation Engine: 15,000 to 130M Users in 24 Months [RS Labs]

January 16, 2017 |

Delivering users with precise product recommendations (recs) is the creative force that drives Retention Science to continue to iterate, improve and innovate. In this post, our team unveils our iteration from a minimum viable product to a production-ready solution. Here’s the chronology of events: Month 1: Cold Start on a winter night Our first task […] Read More

How the Honest Co. and LUSH turned mission statements into brand movements

January 4, 2017 |

In today’s highly competitive and crowded retail space, it’s more important than ever for companies and brands to develop unique ways to connect with consumers. These connections foster brand loyalty, which in turn fosters customer retention. A strong mission statement can be essential in attracting like-minded audiences who will stay loyal to brands because of […] Read More

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3 Reasons Why eCommerce Marketers Need to Think Like Go Players

December 3, 2016 |

The game of Go has been making headlines in the last few months, but today marks an especially historic event: Google’s DeepMind computer program AlphaGo has won the final game… Read More

2016 Holiday Report. Don’t Lose Customers During this Important Period

November 14, 2016 |

ECommerce won Black Friday & Cyber Monday – but you’re already losing those customers The holiday shopping season is in full swing, and the numbers have started to come in for Black Friday and Cyber Monday. Although the results are preliminary, it’s overall good news for online retailers and eCommerce companies. According to Adobe, online […] Read More

Retention Science Holiday Shopping 2016
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Automating Machine Learning Monitoring [RS Labs]

November 2, 2016 |

This blog takes a small dive into one of our internal monitoring tools that overlooks our entire ETL pipeline and helps us stay on top of our machine learning models. Background: Imagine if what viral polite grandma was thinking when she was typing in her search query was actually true: that there is a human […] Read More

What Makes Dollar Shave Club “F**king Great”

October 15, 2016 |

Unless you’ve been living in the literal woods playing Pokémon Go for the past week or so (entirely plausible), you’ve already heard the unicorn success story taking the Internet by storm: Unilever is acquiring Dollar Shave Club for a cool $1 billion. It’s no surprise that the nothing-to-unicorn story – the stuff startup and VC […] Read More

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