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Scaling Recommendation Engine: 15,000 to 130M Users in 24 Months [RS Labs]

January 16, 2017 |

Delivering users with precise product recommendations (recs) is the creative force that drives Retention Science to continue to iterate, improve and innovate. In this post, our team unveils our iteration from a minimum viable product to a production-ready solution. Here’s the chronology of events: Month 1: Cold Start on a winter night Our first task […] Read More

How the Honest Co. and LUSH turned mission statements into brand movements

January 4, 2017 |

In today’s highly competitive and crowded retail space, it’s more important than ever for companies and brands to develop unique ways to connect with consumers. These connections foster brand loyalty, which in turn fosters customer retention. A strong mission statement can be essential in attracting like-minded audiences who will stay loyal to brands because of […] Read More

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3 Reasons Why eCommerce Marketers Need to Think Like Go Players

December 3, 2016 |

The game of Go has been making headlines in the last few months, but today marks an especially historic event: Google’s DeepMind computer program AlphaGo has won the final game… Read More

2016 Holiday Report. Don’t Lose Customers During this Important Period

November 14, 2016 |

ECommerce won Black Friday & Cyber Monday – but you’re already losing those customers The holiday shopping season is in full swing, and the numbers have started to come in for Black Friday and Cyber Monday. Although the results are preliminary, it’s overall good news for online retailers and eCommerce companies. According to Adobe, online […] Read More

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Automating Machine Learning Monitoring [RS Labs]

November 2, 2016 |

This blog takes a small dive into one of our internal monitoring tools that overlooks our entire ETL pipeline and helps us stay on top of our machine learning models. Background: Imagine if what viral polite grandma was thinking when she was typing in her search query was actually true: that there is a human […] Read More

What Makes Dollar Shave Club “F**king Great”

October 15, 2016 |

Unless you’ve been living in the literal woods playing Pokémon Go for the past week or so (entirely plausible), you’ve already heard the unicorn success story taking the Internet by storm: Unilever is acquiring Dollar Shave Club for a cool $1 billion. It’s no surprise that the nothing-to-unicorn story – the stuff startup and VC […] Read More

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In eCommerce, Transparency is (Still) Radical

July 21, 2016 |

Retail transparency can be an asset in building credibility and loyalty as a brand, but it’s not as simple as just letting  consumers know where your products come from. It’s easy to say that your products are “100% natural,” but customers are smarter than that and expect more. To give customers a deeper look into […] Read More

The Importance of the Right Message

October 8, 2016 |

As marketers, you know that personalization and relevancy are crucial to reaching today’s audience. There’s a lot of emphasis on 1-to-1 personalization, and it’s a concept everyone seems to understand. But what does the concept really mean when it’s time to deliver… Read More

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