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multi-armed bandit testing

The Smart Marketer: When to Use Multi-Armed Bandit A/B Testing

April 10, 2017 |

What if as a marketer you could run 10 A/B tests within a week without lifting a finger instead of the standard monthly testing? You could be getting a significant increase in productivity and performance, if you do it right. A/B testing is a standard step in the marketing process. Without A/B testing, marketers wouldn’t have […] Read More

3 Major Recommendation Algorithm Mistakes Fortune 500 Companies Make

March 16, 2017 |

Several recommendation algorithms power email-marketing campaigns as well as on-site product recommendations. With Amazon’s success in driving revenue and engagement from product recommendations, several companies leverage these algorithms to cross-sell/up-sell products to users. The data science team at Retention Science has helped power onsite/app and email recommendations for more than 75 e-commerce companies. With over […] Read More

fortune 500
E-Commerce Trends for 2017

7 Interesting E-Commerce Trends for 2017

March 7, 2017 |

It’s always helpful to be able to see how E-Commerce trends change over time. We’ve seen a lot of flux in the industry and technology, and have a lot of data from our clients and various publications that we believe will really help you plan for the coming year. Check out these 7 E-Commerce trends that […] Read More

Customer Segmentation Strategy: How To Scale Up, Save Time and Convert

February 27, 2017 |

Ever wonder how you can “scale up” your customer segmentation strategy (without being overwhelmed?) Are you losing track of your sea of email trigger campaigns? Wish there was an “Automate” button for your customer email campaigns? … Then this post is definitely for you. When you’re creating 1-to-1 messaging to engage customers, what does 1-to-1 personalization […] Read More

Customer Segmentation Strategy
incentive_emails_guide

3X Boost in Sales with Incentive Emails

February 14, 2017 |

E-commerce businesses send a variety of incentive emails (e.g. 10% discount, free shipping, etc.) to attract users to purchase items. Incentive emails can boost sales in the short term but it may lead to undesirable consequences in terms of margins. For example, it would be unwise to train users to expect only incentives which would […] Read More

Customer Segmentation 101: Drive “Superhuman” Revenue with Email

March 1, 2017 |

Being a Digital Marketer, you’re probably already using customer segmentation for your email campaigns. You know that the more relevant your customers feel you are, the more likely they are to reward you with their business. Even today, the focus on customer segmentation is exploding. If you feel like you might be behind the technology curve […] Read More

customer segmentation
a/b testing

Improve Your A/B Testing For Email in 2017… Don’t Get Left Behind!

February 23, 2017 |

If you’re looking to level up your A/B Testing, you’re in the right place! You may be seeking to become a world-class email marketer and don’t know where you are comparatively. Or maybe your desire is to go from semi-effective to consistently executing campaigns that move the needle. This post will help identify where you […] Read More

A Complete Beginner’s Guide to Your Email Campaign

February 28, 2017 |

An e-commerce user’s lifecycle can be broken into various discrete stages. Identifying these stages can empower the marketer to target a user based on their current needs. This article breaks down the various stages in an e-commerce user’s lifecycle, and depicts some key performance indicators for each email campaign stage. Many e-commerce marketers have been shifting […] Read More

email campaign