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Tailored Brands

Tailored Brands: A Gentleman’s Concern

May 23, 2017 |

Tailored Brands: A Gentleman’s Concern Tailored Brands, the company that owns Men’s Wearhouse and Jos. A. Bank, has been facing headwinds. Traditional retail strategies aren’t working out as planned, and a tuxedo rental partnership with Macy’s did not meet expected revenue targets, further enforcing the difficulty that retailers are having engaging millennials and adapting to […] Read More

Machine Learning Predictions for Subscription Companies

May 17, 2017 |

With the rapid acceleration of Subscription business models, several native e-Commerce companies like Amazon, Starbucks, and Sephora are moving towards adopting the subscription model. Machine learning can help marketers of subscription e-commerce businesses by providing predictive insights. ReSci’s (Retention Science) new lifecycle marketing product Subscription Cortex aims to harness the power of AI to the marketers. […] Read More

multi-armed bandit testing

The Smart Marketer: When to Use Multi-Armed Bandit A/B Testing

April 24, 2017 |

What if as a marketer you could run 10 A/B tests within a week without lifting a finger instead of the standard monthly testing? You could be getting a significant increase in productivity and performance, if you do it right. A/B testing is a standard step in the marketing process. Without A/B testing, marketers wouldn’t have […] Read More

7 Interesting E-Commerce Trends for 2017

May 25, 2017 |

It’s always helpful to be able to see how E-Commerce trends change over time. We’ve seen a lot of flux in the industry and technology, and have a lot of data from our clients and various publications that we believe will really help you plan for the coming year. Check out these 7 E-Commerce trends that […] Read More

E-Commerce Trends for 2017

Scaling Recommendation Engine: 15,000 to 130M Users in 24 Months

April 15, 2017 |

Delivering users with precise product recommendations (recs) is the creative force that drives Retention Science to continue to iterate, improve and innovate. In this post, our team unveils our iteration from a minimum viable product to a production-ready solution. Here’s the chronology of events: Month 1: Cold Start on a winter night Our first task […] Read More

3 Major Recommendation Algorithm Mistakes Fortune 500 Companies Make

April 6, 2017 |

Several recommendation algorithms power email-marketing campaigns as well as on-site product recommendations. With Amazon’s success in driving revenue and engagement from product recommendations, several companies leverage these algorithms to cross-sell/up-sell products to users. The data science team at Retention Science has helped power onsite/app and email recommendations for more than 75 e-commerce companies. With over […] Read More

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email campaign

A Complete Beginner’s Guide to Your Email Campaign

March 18, 2017 |

An e-commerce user’s lifecycle can be broken into various discrete stages. Identifying these stages can empower the marketer to target a user based on their current needs. This article breaks down the various stages in an e-commerce user’s lifecycle, and depicts some key performance indicators for each email campaign stage. Many e-commerce marketers have been shifting […] Read More

Customer Segmentation 101: Drive “Superhuman” Revenue with Email

May 24, 2017 |

Being a Digital Marketer, you’re probably already using customer segmentation for your email campaigns. You know that the more relevant your customers feel you are, the more likely they are to reward you with their business. Even today, the focus on customer segmentation is exploding. If you feel like you might be behind the technology curve […] Read More

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