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big big data day la 2017

BIG DATA DAY LA, 2017 Is Here!

July 10, 2017 |

WHEN: Saturday, August 5th, 2017 WHERE: University Of Southern California COST: FREE Sign up here! Big Data Day LA features the most vibrant gathering of data and technology enthusiasts in Los Angeles. This free event is the largest Big Data Conference in Southern California. ReSci is proud to have our very own Co-Founder and CTO, […] Read More

Is Your Welcome Series Hurting Your Business?

July 10, 2017 |

It makes a lot of sense: A new visitor signs up to your website or mobile app, and you’d like to pace them through their “welcome” period. Maybe you’d like to tell the story of your company vision over a series of emails. Or you’d like to give them an introductory discount on the day… Read More

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item triggers

Behind the Data Science: Sending Item Alerts to the Right Users

June 28, 2017 |

The Problem Recommendation algorithms usually try to optimize the best set of items (products) to show a specific user. In certain situations it is necessary to obtain the best set of users that might be interested in a specific item. Many digital marketers face the hard problem of targeting the right users not only for […] Read More

7 Interesting E-Commerce Trends for 2017

June 25, 2017 |

It’s always helpful to be able to see how E-Commerce trends change over time. We’ve seen a lot of flux in the industry and technology, and have a lot of data from our clients and various publications that we believe will really help you plan for the coming year. Check out these 7 E-Commerce trends that […] Read More

E-Commerce Trends for 2017
Tailored Brands

Tailored Brands: A Gentleman’s Concern

May 29, 2017 |

Tailored Brands, the company that owns Men’s Wearhouse and Jos. A. Bank, has been facing headwinds. Traditional retail strategies aren’t working out as planned, and a tuxedo rental partnership with Macy’s did not meet expected revenue targets, further enforcing the difficulty that retailers are having engaging millennials and adapting to digital strategies. The company’s recent […] Read More

Machine Learning Predictions for Subscription Companies

May 29, 2017 |

With the rapid acceleration of Subscription business models, several native e-Commerce companies like Amazon, Starbucks, and Sephora are moving towards adopting the subscription model. Machine learning can help marketers of subscription e-commerce businesses by providing predictive insights. ReSci’s (Retention Science) new lifecycle marketing product Subscription Cortex aims to harness the power of AI to the marketers. […] Read More

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multi-armed bandit testing

The Smart Marketer: When to Use Multi-Armed Bandit A/B Testing

May 14, 2017 |

What if as a marketer you could run 10 A/B tests within a week without lifting a finger instead of the standard monthly testing? You could be getting a significant increase in productivity and performance, if you do it right. A/B testing is a standard step in the marketing process. Without A/B testing, marketers wouldn’t have […] Read More

Scaling Recommendation Engine: 15,000 to 130M Users in 24 Months

May 6, 2017 |

Delivering users with precise product recommendations (recs) is the creative force that drives Retention Science to continue to iterate, improve and innovate. In this post, our team unveils our iteration from a minimum viable product to a production-ready solution. Here’s the chronology of events: Month 1: Cold Start on a winter night Our first task […] Read More

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