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A Fireside Chat on LA’s Tech Scene, Entrepreneurship, and More

September 12, 2017 |

  Techstars Executive Director Cody Simms & ReSci CEO Jerry Jao sit down to chat on a broad range of topics: Founder’s depression Top Qualities needed as a founder How to transition into an investor What an investor looks for in a startup The truth about the LA tech scene Q&A and more On Founder’s Depression… […] Read More

Are You Sending Price Drop, New Arrivals, and Back in Stock Emails to The Wrong Customers?

August 29, 2017 |

Create revenue generating Price Drop, New Arrivals, or Items Back in Stock emails with our proprietary AI models that will easily find your customers who have a high affinity to an item. Keep in mind, this feature is not the same as our product recommendations! Instead of grouping items from a user, we figured out […] Read More

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Female, Male, or Neutral? Filtering Based on Gender

August 18, 2017 |

Background In predictive recommendation systems, sometimes events will occur that appear counterintuitive. As a marketer, you may notice some male users in your customer list receiving recommendations for some women’s skin care products. Sometimes, this is simply because those male users were shopping for their mom, wife, girlfriend, daughter, etc, and their browsing history indicated this. […] Read More

Warby Parker: Customer Journey Breakdown and Marketing Review

August 8, 2017 |

WARBY PARKER MARKETING BREAKDOWN Today, we’re going to examine and study a pivotal piece of Warby Parker’s marketing: How they communicate and build relationships with customers visiting their website. I’ll take you step-by-step through a timeline of my own customer journey with Warby Parker, and include photos and comments throughout. But first, some background information… Warby […] Read More

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Join Our CTO at Big Data Day LA on Aug 5 at USC

July 20, 2017 |

WHEN: Saturday, August 5th, 2017 WHERE: University Of Southern California COST: FREE Big Data Day LA features the most vibrant gathering of data and technology enthusiasts in Los Angeles. This free event is the largest Big Data Conference in Southern California. ReSci is proud to have our very own Co-Founder and CTO, Andrew Waage, as […] Read More

Is Your Welcome Series Hurting Your Business?

July 10, 2017 |

It makes a lot of sense: A new visitor signs up to your website or mobile app, and you’d like to pace them through their “welcome” period. Maybe you’d like to tell the story of your company vision over a series of emails. Or you’d like to give them an introductory discount on the day… Read More

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Behind the Data Science: Sending Item Alerts to the Right Users

June 28, 2017 |

The Problem Recommendation algorithms usually try to optimize the best set of items (products) to show a specific user. In certain situations it is necessary to obtain the best set of users that might be interested in a specific item. Many digital marketers face the hard problem of targeting the right users not only for […] Read More

7 Interesting E-Commerce Trends for 2017

June 25, 2017 |

It’s always helpful to be able to see how E-Commerce trends change over time. We’ve seen a lot of flux in the industry and technology, and have a lot of data from our clients and various publications that we believe will really help you plan for the coming year. Check out these 7 E-Commerce trends that […] Read More

E-Commerce Trends for 2017