Halloween marketing

Drive Halloween Sales With These Tips for Your Content and Creative

Chances are your product line is not a direct fit with Halloween. Does that mean you can’t leverage your Halloween content marketing and creative to earn a piece of the nearly $9 billion in US Halloween sales? Not at all.  Even if you don’t sell costumes or candy, a good tie-in to the holiday’s festivities will boost your brand’s visibility and catch the attention of your customers.

Let’s get straight to the treats. Here are 3 examples of Halloween-themed content marketing we think are scary-good, from brands you might not usually associate with Halloween:

1. IKEA’s Halloween Homage

IKEA created a page on how to decorate for Halloween revolving around their products. The page “A Halloween so fun it’s scary” centers around how easy it is to be festive with their perfect product placement. With the pandemic this year, they launched an “IKEA Saves Halloween” campaign where they setup a Halloween themed drive-through in their parking lot to give back to their local communities, and give kids (and probably adults, too) a sense of normalcy for the first holiday of the year.

There are some major Kubrick fans over at IKEA Singapore, and it shows in their commercial for Halloween. The video of a young boy on a tricycle wandering through the dimly lit, creepy corridors of an abandoned IKEA store is a spot-on homage to Kubrick’s The Shining.

There are a number of movie references cleverly hidden in the minute-and-a-half video – as well as some strategically placed IKEA home items. Customers are encouraged to look for and then enter to win a Halloween contest over social media.

2. REI Zombie Outbreak Infographic

Screen-Shot-2014-10-31-at-1.22.59-PM Screen-Shot-2014-10-31-at-2.01.56-PM

REI is successfully positioning itself as the first stop to make for supplies when fleeing the zombie apocalypse. The sporting goods store released a helpful infographic detailing “13 essential tools for surviving a zombie outbreak,” which teaches civilians how to use the recommended items to neutralize the enemy.

You can view the full infographic here, but my favorite tips are included above. Remember to follow through!

3. Trulia’s Haunted Open House

Real estate is not usually associated with Halloween, but Trulia may have changed that this year. They set up showings for a haunted open house, bringing in unsuspecting potentials buyers into a house rigged with creepy surprises like falling books, a life-sized rag doll reaching for them, and the undead homeowner popping out of her bed.

Trulia also released an infographic titled the “Housing Scare Report,” which surveyed prospective homebuyers to reveal spooky stats like if a former crime scene would be a dealbreaker on buying a home (59% said it would). You can view the full infographic here.


Screen Shot 2017-07-19 at 1.29.18 PM


Like what you read? Share the knowledge!

ReSci is a team of marketers and data scientists on a mission to democratize AI. We make powerful recommendations and predictions accessible to brands. Find out how we can help you connect with your customers.