Birdies success story

How Birdies Increased Conversion Rates 16% by Creating a Best in Class Customer Experience

Are they flats or are they slippers? Birdies is a growing shoe brand that provides footwear that is stylish enough for celebrities like Meghan Markle, but also comfortable and versatile enough for all-day, everyday use.

The Birdies team is focused on providing not only comfort and style but also an incredible overall customer experience, curated and personalized for each customer.

The team is adept at using the data insights from ReSci to fine-tune their messaging, content, and creative. They discovered things like which customers were ready to buy, and that sometimes messages around comfort worked better than messages around style.

They are able to easily identify those customers at risk of leaving, and they have learned that reminding them to refer a friend for $20 off their next purchase is most effective for retaining these customers.

Retention Science’s A.I. was able to drive personalized and relevant messaging at the right time, every time to their customers, down to the individual level, which in return increased engagement rates and revenue.



Conversion Rate Increase


Open Rate Increase


Unsubscribe Rate Decrease