The Honest Company success story

Improving conversion for The Honest Company

The Honest Company saw great engagement with their free trial program but needed help converting those free-trial customers into paying subscribers. ReSci and The Honest Company’s marketing team built more than 15 different creatives, assets and email promotions based on ReSci’s platform insights.

ReSci helped The Honest Company send the most relevant communication and promotional offer to each customer to increase conversion and repeat engagement. As a result, The Honest Company created highly personalized customer journeys that spoke to each individual customer.


“Retention Science’s technology increased trial customer engagement significantly, lifting both email and purchase conversion.”

–Sean Kane, President, Chief Operating Officer, and Co-Founder