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Our segments in action.

Churn, At Risk

Uses our proprietary churn score to determine if an individual user is churned, at risk, or ready to buy. This model powers Cortex to quickly react to behavioral changes in your users.



CFV and CLV

Our proprietary model predicts how much a user will spend in the future, which can provide insight into how to allocate incentives, how efficient your acquisition spend is, and if certain segments are worth more to your business.



Product Preference Lists

Find which users have a high predicted preference to certain products and categories, and find lookalike audiences on ad networks to target with product and category specific creative.



Custom Segmentation

Use our powerful segmentation tool to find all different combinations of patterns of behaviors and predictions in your users.


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