Data driven marketer’s guide: predicting churn

Why customers churn and how can you prevent it

Predict and eliminate churn

Spending more money to acquire new customers while your current customers are leaving is like trying to fix a leaky bucket by putting more water in—it just won’t work.

In this guide, you’ll learn:

  • What is customer churn
  • Reasons why customers churn
  • How to calculate churn
  • Predicting customer churn with machine learning
  • Preventing customer churn

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