Campaigns Made Easier with Artificial Intelligence
Top e-commerce brands are running Cortex and seeing massive engagement and revenue lift. With Artificial Intelligence, marketers spend less time on building out email campaigns and setting rules, and more on branding and creative. The result is users who are targeted accurately 24/7/365, with more of a personal touch from (human) marketers who know how to converse with their customers. See how these brands are using Cortex to power their email campaigns (click any example to expand):
Before you were leading your new users down a manual and linear welcome series. But users don’t act linearly. Let our predictive High and Low Intent stages accurately determine which new users have a higher probability of purchase, and which new users should skip their next welcome email entirely and get something else instead.
You are the architect, and Cortex is your super smart friend who can help you sell your product with a higher ROI, and strengthen retention and acquisition.
The key to retention is understanding and optimizing for all the stages of the customer lifecycle. Cortex knows which stages and content perform better, and will send the optimal message only, with no additional sweat needed from you.
All the user triggers like cart + browse abandon and post-purchase follow ups, as well as item triggers like price drop and back in stock, are all here and automated for you. But we will send to only those users who care.
Customers won’t stay customers forever. Make sure you catch those users who are slipping away as quickly as possible with our predictive, one-0f-a-kind At Risk stage; all you need to do is all a template. The AI will also win your churners back and keep nurturing those dormant users with evergreen touches.
Introducing Smart Blasts, a truly unique new method for sending your weekly promotions and newsletters. Enabled alongside with Cortex, everyone will receive a message on your schedule, but the “AI in your pocket” will find those users who would convert with a different lifecycle message. The math here is simple: send the same number of emails as you normally send, but let Cortex find more conversions with a better message.