Data driven marketer’s guide: email marketing

Create email campaigns that convert

Effective emails using data

Smart email marketers are moving beyond ordinary batch and blast campaigns and toward more data-driven approaches. In this guide, we teach you how to create more engaging email campaigns by leveraging your customer and marketing data.

In this guide, you’ll learn:

  • Why email is still a leading source for marketing engagement and revenue growth
  • How to identify your audience
  • Personalizing your content
  • Timing optimization of email sends
  • Campaign measurements
  • Which KPIs to track

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