Data driven marketer’s guide: lifecycle marketing

Marketing lifecycle matters

Your customers can go through multiple changes during their relationship with your brand. Smart marketers recognize this and tailor their marketing to speak not just to the customer, but to the lifecycle stage they’re in.

In this guide, you’ll learn:

• Why and how to segment your marketing messaging into lifecycle stages
• Characteristics of customers in each stage
• Lifecycle campaign ideas and best practices
• Winning examples from top marketing teams
• Step-by-step instructions for creating more engaging campaigns