Data-driven marketer’s guide:

Customer churn

Guides and resources

Capturing the modern customer

Use data and personalization to increase email open and conversion rates

Retention and predictive analytics

Welcome purchase probability, churn, customer future value and more

Email marketing

Identify your audience, personalize content, optimize timing, and measure campaigns

Predicting customer churn

Learn how you can calculate, predict, and prevent customer churn

Lifecycle marketing

Get a breakdown of campaign stages, best practices, and examples from winning marketing teams

Subscription marketing

Extend your subscriber lifecycle and keep customers engaged

2017 Subscription industry report

State of the subscription industry, customer trends, and what keeps some brands from profitability

Learnings from the CMO of Belkin

Dropping some serious knowledge on what it takes to be a great marketer

Secrets to eCommerce Success

Founder of Forerunner Ventures that discovered and nurtured brands like Birchbox and Warby Parker

eCommerce insights from Birchbox CMO

Deena Bahri, CMO of Birchbox, shares her path to CMO and her years of marketing knowledge

Insights from Greg Bettinelli

From the managing partner at Upfront Partners, co-founder of accelerator MuckerLab, and the former CMO of HauteLook

Techstars: Life of a startup founder

Techstars Executive Director Cody Simms & ReSci CEO Jerry Jao chat on a broad range of topics

The ROI of true automation

This study–with 99% statistical confidence–proves ReSci creates significant revenue impact for clients