The data-driven marketer’s whitepaper: retention marketing & predictive analysis

Improve your marketing performance across multiple channels

Create strategies that work

Get exclusive access to our powerful retention metrics proven to boost conversions and reduce customer churn across email, ads, mobile, and website. Get involved in high level predictive analytics and take part in winning strategies in this free guide created by our data science team.

In this guide, you’ll learn:

  • Measuring the accuracy of predicted Churn of your customers
  • Deeper understanding of the forecasted spend of your customers (Customer Future Value)
  • CFV validation reports, methods, applications
  • Probability of purchase for new site visitors (Welcome Purchase Probability), use cases & models
  • Successful examples of WPP in action
  • Evaluating WPP performance

Download Guide