Data driven marketer’s guide: subscription marketing

Subscribe and retain

Subscription companies have customer retention built into the business model. However, 72% of subscription eCommerce customers fail to make a second purchase within 6 months of the initial transaction.

Even with the baked-in advantage, subscription companies must address customer retention if they want to succeed.

In this guide, you’ll learn:

• How to understand (and retain) your customers
• The best ways to capture subscription customer information
• What keeps your customers engaged
• Ways to prevent subscription customer churn